Xiaomi is expanding its presence in South Korea with three new Mijia products, aiming to compete in a home appliance market traditionally associated with established premium brands. The latest lineup includes two smart air purifiers and a portable car vacuum cleaner, with introductory prices starting at just 99,800 won (approximately $75).
The launch comes as Xiaomi looks to build a stronger identity beyond smartphones and wearables. Its strategy is straightforward: offer practical appliances with competitive specifications, smart connectivity and prices that make them accessible to more households.
Xiaomi Introduces Two New Mijia Smart Air Purifiers
The Mijia Smart Air Purifier 6 is the more affordable option, designed for bedrooms, studies and living spaces measuring up to 50 square meters (approximately 15 pyeong). It delivers a particulate Clean Air Delivery Rate (PCADR) of 443m³/h, while its formaldehyde Clean Air Delivery Rate (FCADR) reaches 218m³/h. Xiaomi claims the latter represents a 45.3% improvement over the previous generation.
The purifier uses a five-stage system combining a pre-filter, high-performance filter, activated carbon, UVC light module and negative ions.
According to Xiaomi’s testing, it can remove 99.98% of particles measuring 0.3 micrometers, while operating noise can drop to approximately 26.6dB. Another useful addition is the five-in-one sensor system. It monitors PM1, PM2.5 and PM10 particles, alongside temperature and humidity, allowing users to track indoor air conditions through the front LCD and four-color indicator.
The Xiaomi Home app also supports remote power control, operating modes and scheduling. This makes it possible to manage the purifier even when nobody is at home.
For larger rooms, Xiaomi has introduced the Mijia Smart Air Purifier 6 Plus. It uses a dual-impeller and dual-filter structure, increasing coverage to 91 square meters (approximately 27.5 pyeong). Its particulate CADR rises to 810m³/h, giving it substantially greater rated airflow than the standard model.
The Plus version retains five-stage filtration, air-quality monitoring, UVC purification and app connectivity. Xiaomi has also fitted it with 360-degree swivel wheels, making it easier to move between rooms.
Mijia Air Purifier 6 and 6 Plus Prices in Korea
Both air purifiers are available with introductory discounts until November 9, 2026. The standard Mijia Smart Air Purifier 6 normally costs 269,000 won (approximately $200), but Xiaomi has temporarily reduced its price to 239,000 won (approximately $180). Meanwhile, the Air Purifier 6 Plus drops from 529,000 won (approximately $400) to 479,000 won (approximately $360).
Here’s how the two models compare:
| Specification | Air Purifier 6 | Air Purifier 6 Plus |
|---|---|---|
| Coverage | 50m² | 91m² |
| PCADR | 443m³/h | 810m³/h |
| Regular price | ₩269,000 | ₩529,000 |
| Launch price | ₩239,000 | ₩479,000 |
| Discount | ₩30,000 | ₩50,000 |
The prices place Xiaomi’s new air purifiers in an interesting position. Buyers can choose the less expensive model for individual rooms or spend more for significantly higher airflow and larger coverage.
However, the figures alone don’t tell the whole story. Filter replacement costs, long-term reliability and local after-sales support will also influence the actual cost of ownership.
Xiaomi’s New Car Vacuum Offers 23,000Pa Suction
Alongside its air purifiers, Xiaomi has launched the Mijia Car Vacuum Cleaner, a compact appliance intended for cleaning vehicles, furniture and difficult-to-reach spaces. The vacuum produces up to 23,000Pa of suction in turbo mode and uses a five-stage filtration system.
It comes with four interchangeable attachments: a crevice nozzle, brush nozzle, wide nozzle and blower attachment. Together, they allow users to tackle everything from dust between car seats to debris on household surfaces. Xiaomi has also included one-touch dustbin emptying and 60W fast charging.
Battery endurance varies considerably depending on the operating mode. The company claims up to 45 minutes of use in standard mode, while turbo mode reduces the runtime to approximately 10 minutes.
The vacuum normally retails for 109,800 won (around $83). During the launch promotion, buyers can purchase it for 99,800 won (approximately $75), saving 10,000 won. Like the new air purifiers, this introductory offer remains available until November 9.
Why Xiaomi Is Expanding Its Home Appliance Business
Xiaomi’s growing interest in South Korea’s appliance market isn’t entirely surprising. Before the company established a stronger official presence in the country, products such as Xiaomi air purifiers and vacuum cleaners attracted customers through direct imports from China. The latest launches represent an effort to convert that existing consumer interest into official domestic sales.
Xiaomi already sells a much broader range of Mijia products in China, including seasonal appliances such as combined heating and cooling tower fans. Expanding availability in South Korea could help the company build a similar smart-home ecosystem there. The timing is also relevant. As temperatures begin to fall, households tend to spend more time indoors, increasing interest in air-quality management.
Xiaomi Korea has positioned the new products around accessible pricing, purification performance and smart convenience, particularly for everyday spaces such as bedrooms and studies.
Industry observers believe the entry-level pricing could increase competition in a market where premium purification systems and connected features are often associated with more expensive appliances. Still, winning customers will require more than attractive launch discounts.
What This Means for Xiaomi
Xiaomi has built much of its reputation around offering competitive hardware at relatively accessible prices. Its latest South Korean appliance launch follows a similar strategy, but in a category where customer expectations can be quite different from smartphones. An air purifier is something buyers may expect to use for years. Reliable replacement filters, convenient maintenance and dependable service can matter just as much as its specifications.
That’s why I think Xiaomi’s biggest challenge won’t necessarily be convincing customers to try its new Mijia products. It will be giving them enough confidence to keep choosing Xiaomi when it’s time for their next household appliance. The Mijia Smart Air Purifier 6, Air Purifier 6 Plus and Car Vacuum Cleaner are now available in South Korea, with promotional discounts continuing through November 9.
If Xiaomi can combine competitive pricing with reliable long-term support, its growing home appliance portfolio could become an important part of the company’s business outside China.
Source: BigGo Finance
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